EV World
Tella collaborated with EV World Global to redefine its brand identity, positioning it as the premier platform for electric vehicles in Nigeria and Africa. With a focus on Brand Redesign and Development and Social Media Management, we refreshed their visual identity to appeal to their target audience—socioeconomic classes A and B, including technology enthusiasts and early adopters.
The creative direction emphasized a modern, premium, and high-tech aesthetic. We replaced the car and shield elements with sleek, leaning lines symbolizing forward movement and progress. The typeface was upgraded to a contemporary font for a more cutting-edge feel, and the brand’s primary color shifted from yellow to bold red, signifying its ambitious mission to drive EV adoption across the region. Through these updates, we helped EV World Global strengthen its connection with its audience and elevate its presence in the electric vehicle industry.
