MFE Application

Tella collaborated with Mfe, an innovative embedded bug-reporting assistant, to establish a brand identity that reflects its mission of simplifying troubleshooting for PMs, engineers, and users alike. Drawing inspiration from the Igbo word “Mfe,” meaning “easy,” we crafted a brand that embodies simplicity, efficiency, and user-centricity.

Our deliverables included three logo variations, a comprehensive brand guide document, and a unique pattern design to reinforce visual consistency. To bring the brand to life, we created branded material mockups, including ID cards, letterheads, and tote bags/t-shirts. Additionally, we designed three free social media templates to support Mfe’s digital outreach.
This cohesive branding approach positions Mfe as a modern and indispensable tool for seamless bug reporting, fostering smoother collaboration between users and development teams.

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